Effective in advertising due to the possibility to do advertising with a branded product or a service
Ideal minimal coverage also for developments in the future
Unbeatable price/performance ratio
Due to the low costs for a trademark registration of 300 Euros (official fee of the German Patent and Trademark Office for 3 classes of goods resp. services) each company should protect its goods or services.
Trademark rights for a market of about 350 million inhabitants, protection in 27 present member states
In case of an EU enlargement your community trademark expands automatically without any additional costs
The lawfully use is eased compared with national trademarks: EU – vast monopoly right, even if the trademark is used in one member state
Procedural advantages, for example, due to the choice of court of jurisdiction
Efficient application system
Easy trademark administration
Integration of existing national trademarks into the community trademark is possible
Lacks of trademark rights can be closed easier
Considerably cheaper than the registration of respective national trademarks
Community trade can be integrated in an international trademark. So the advantages of a community trademark can be combined with the advantages of an international trademark.
Disadvantages of a community trademark:
Due to the registration process the community trademark registration takes a long time
