- Fast registration
- Effective in advertising due to the possibility to do advertising with a branded product or a service
- Ideal minimal coverage also for developments in the future
- Unbeatable price/performance ratio
Due to the low costs for a trademark registration of 300 Euros (official fee of the German Patent and Trademark Office for 3 classes of goods resp. services) each company should protect its goods or services.
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- Trademark rights for a market of about 350 million inhabitants, protection in 27 present member states
- In case of an EU enlargement your community trademark expands automatically without any additional costs
- The lawfully use is eased compared with national trademarks: EU – vast monopoly right, even if the trademark is used in one member state
- Procedural advantages, for example, due to the choice of court of jurisdiction
- Efficient application system
- Easy trademark administration
- Integration of existing national trademarks into the community trademark is possible
- Lacks of trademark rights can be closed easier
- Considerably cheaper than the registration of respective national trademarks
- Community trade can be integrated in an international trademark. So the advantages of a community trademark can be combined with the advantages of an international trademark.
- Due to the registration process the community trademark registration takes a long time
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- Worldwide protection possible
- Uniform registration, instead of different national trademarks
- It’s not necessary to have a trademark representative in each national state
- The registration is much more faster that the registration of a community trademark
- Easy trademark administration
- Considerably cheaper than the registration of respective national trademarks
- Complicated application process
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Assessed
